Studying the effect of market orientation and organisational culture on a brand's performance
- Creator: O'Cass, Aron , Ngo, Liem Viet , Budiman, Arief , Bougoure, Ursula
- Resource Type: conference paper
- Date: 2005
The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance
- Creator: O'Cass, Aron , Weerawardena, Jay
- Resource Type: journal article
- Date: 2010
Balancing external adaptation and internal effectiveness: achieving better brand performance
- Creator: O'Cass, Aron , Ngo, Liem Viet
- Resource Type: journal article
- Date: 2007
Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
- Creator: Weerawardena, Jay , O'Cass, Aron George , Julian, Craig
- Resource Type: journal article
- Date: 2006